Optimizing Performance Max for eCommerce: High-impact tips (w/ Kirk Williams) | S2 EP3
Description
In this episode of the Paid Media Lab, we’re joined by Kirk Williams - founder of ZATO Marketing, TEDx speaker, and 2025’s 3rd most influential PPC expert - to break down exactly how to optimise PMax for eCommerce success.
Whether you’re managing a single-product Shopify store or a large multi-brand catalogue, Kirk’s advice will help you turn underperforming PMax campaigns into high-performing ROI machines.
Timestamps:
0:00 - Intro
3:55 - How PMax differs from other campaign types
6:29 - PMax campaign structures for shopify stores
13:57 - Feed optimization best practices
19:33 - How to get more insights from PMax
22:01 - Driving the most revenue from PMax
26:54 - Final thoughts
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